Getting Your Company’s Data Program Back on Track

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Many senior managers find themselves wondering: If data is such a game changer, why is it so hard to extract any value from it? For companies struggling to actually see results from their data program, it might be time to make a fresh start.

There are three important issues managers need to understand as they restart: 1) Too many companies have made the mistake of viewing data as a technology problem, but data is a management problem, and it cannot be solved with technology alone. 2) Many companies try to tackle issues that are too difficult straight out of the gate. 3) Data is a different sort of asset: intangible, nuanced, both potentially valuable and dangerous.

They’ve personally experienced these problems throughout their careers, but just viewed them as “part of the job.” Increasingly they feel this is just not a good way to run the business. The hype around AI exacerbates those concerns.Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Digital Intelligence . Earn badges to share on LinkedIn and your resume.

 

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