In response to the rising number of individuals falling victim to fraudulent franchise business models, AFFI has announced the launch of a certification program for brand owners called the Certified Franchise Practitioner . This initiative aims to educate potential franchisers and franchisees, eliminate scammers, and promote legitimate franchising practices.
With the Philippines’ economy being predominantly supported by micro, small, and medium enterprises , of which a significant portion belongs to the franchising sector, it is crucial to foster an environment of trust and credibility. The CFP program plays a pivotal role in achieving this by equipping franchisers with the necessary knowledge and skills to operate legitimate and profitable franchises.
Furthermore, AFFI’s endeavors extend beyond the certification program. Their “Fly High” program, which exposes members to international markets, and their efforts to connect franchisers with available commercial establishments through “AFFI Spaces,” all contribute to the growth and expansion of homegrown MSMEs. These comprehensive strategies will bolster the franchising sector, leading to increased opportunities for both franchisers and franchisees.