How Changing Views About Marriage and Weddings Are Impacting the Bridal Industry

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Changing views around marriage and weddings are impacting wedding dress designers, who are seeing more casual brides with smaller celebrations.

Like college, marriage is no longer a must for millions of people, as it may have been for their parents or grandparents. While some are opting for cohabitation versus matrimony, others are postponing weddings until they have more life experience.

To meet an array of bridal needs, Pronovias has dreamt up its Unconventional Brides Collection, which features crepe wedding trousers, a long-sleeve crepe blazer and a crepe halter top among other contemporary styles. And the Canadian wedding retailer Park & Fifth has unveiled the Un-bridesmaid Collection to give shoppers the options of choosing the fabric, color and length of their dresses. They are also in tune with marriage being less enticing to some.

While the pressure to get married is not what it was many years ago, designer Claire Pettibone, who has had a bridal business for 20 years, said that people are still choosing to tie the knot, albeit her brides in Los Angeles and New York are doing so a little older than previous generations. “With that maturity comes a little bit of confidence and individuality so the weddings are becoming more interesting and less rules-bound,” she said., Pinterest, Google searches and word-of-mouth.

Brides are also wearing multiple dresses during the festivities, regardless if the guest list has been whittled down. Sometimes, the smaller list comes with a destination wedding, Langner said.

 

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