News Formal

The Rise and Fall of SmileDirectClub: A Disruptive Teledentistry Company

  • 📰 HarvardBiz
  • ⏱ Reading Time:
  • 5 sec. here
  • 7 min. at publisher
  • 📊 Quality Score:
  • News: 22%
  • Publisher: 63%

Business News

Smiledirectclub,Teledentistry,Bankruptcy

SmileDirectClub (SDC), an American teledentistry company once valued at nearly $9 billion, went bankrupt in December 2023. This article discusses the advantages of a nondisruptive route and highlights the downfall of SDC.

SmileDirectClub (SDC), an American teledentistry company once valued at nearly $9 billion and poised to disrupt the traditional braces industry, went bankrupt in December 2023. SDC offered a breakthrough solution for teeth straightening. With the price (originally some $1,800 vs. the standard $3,000-$6,000), the time of treatment (6 months vs. around 2 years), no required office visits, plus clear aligners you can slip on and off, it is not surprising that SDC took off.

Since its founding in 2014, a customer base of 2 million people opted for SDC vs

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 310. in BUSİNESS

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Japan and China stocks rise, while most Asia-Pacific markets are closedJapan, South Korea and China are open on Friday, while most markets in the Asia-Pacific region stay shut for a public holiday.
Source: NBCPhiladelphia - 🏆 569. / 51 Read more »