Melbourne businesswoman Holly Richards knows all about labels. At just eight years old, she was described as overweight by medical professionals and put on a diet. For almost 30 years since, Holly has been on a rotating roster of diets, diagnosed as anorexic and bulimic, and is flagged with having numerous other eating disorders. But this remarkable woman has now slammed shut the revolving door of yo-yo dieting and weight fixation.
” Not only did Holly’s towel design take home top spot in the university challenge — she launched her business AmpleFolk and put the towel up for sale. Within 24 hours, it had sold out. Since its launch in November 2022, she has struggled to keep up with demand, her online store stripped bare three times. Holly began demonstrating the towel on her social media pages, her Instagram flooded with support as other plus-sized women commended her for making the all-inclusive item.