Music industry dynamo Pegi Cecconi worked with top Canadian talents

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The native of South Porcupine, Ont., was a meticulous dealmaker with a mama bear’s sense of protectionism when it came to the artists she represented and fought for

Eleven years ago, the Canadian rock band Rush was inducted into the Rock and Roll Hall of Fame at a star-studded ceremony in Los Angeles. Inside the Nokia Theatre, at the table closest to the stage, sat Pegi Cecconi and the other executives of Toronto-based SRO Management Inc. and Anthem Entertainment Group, who had looked after the band’s affairs since the 1970s. The night was a crowning achievement for all involved.

. A music publishing expert, she plowed through 80-page business contracts like they were Harlequin Romance novels, and inspected artist royalty statements forensically. “She was fearless in every capacity, and she had the biggest heart you could imagine,” said Ray Danniels, the long-time manager for Rush and the president and chief executive officer of SRO/Anthem. He hired her in 1973.

“The bootleg merchandisers in the United Kingdom were notorious and violently protective of their turf,” said Rush guitarist Alex Lifeson. “Peg met a group of them in a pub and drank every one of them under the table. After thatOn the personal side, Ms. Cecconi was an acerbic quipster in the style of television’s Judge Judy, of whom she was a devoted fan. She was not much for the slopes, but was anenthusiast.

Margaret Anne Cecconi was the fourth child of five born to Tony Cecconi and Cora Cecconi in the Northern Ontario gold-mining town of South Porcupine, on Jan. 10, 1954. The place was so small that Ms. Cecconi was South Porcupine’s New Year’s baby nine days after the fact. “That was the early indication that this kid was nobody’s fool,” Mr. Danniels said. “Whatever she could put on her side of the equation when it came to the negotiation, she was very capable of doing.”

According to Sheila Posner, a bookkeeper at SRO/Anthem, Ms. Cecconi was game for anything, including joining her at a Girl Guide outing. “I invited Pegi to Camp Ma-Kee-Wa, and the girls loved her because she swore like a trucker,” Ms. Posner recalled.

 

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