Dude Perfect Secures Nine-Figure Investment for Expansion

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Dude Perfect,Investment,Expansion

Popular YouTube group Dude Perfect has secured a significant investment from private investment firm Highmount Capital, allowing them to explore new strategic opportunities and expand beyond the creator economy.

Popular YouTube group Dude Perfect, which first rose to popularity for its basketball trick shots, has secured a significant nine-figure investment, in the range of $100 million to $300 million, from private investment firm Highmount Capital.

Dude Perfect has five members – Coby Cotton, Cory Cotton, Tyler Toney, Garret Hilbert and Cody Jones. They met at Texas A&M University and launched their YouTube channel in 2009. The videos went viral, leading to television appearances, brand deals with major advertisers, and live tours. Dude Perfect is more than just a YouTube channel. With a team of 25 employees based in their headquarters in Frisco, Texas, they have secured various brand partnerships, including their own smoothie at Smoothie King, a line of Nerf products, and even their own board game.

The team's future has been dubbed"Dude Perfect 2.0" and consists of plans to open a retail store, to launch a streaming platform, introduce a line of toys and games in Walmart, and even envisions a

 

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Popular YouTube channel Dude Perfect scores more than $100 million investmentYouTube group Dude Perfect has secured a significant nine-figure investment from private investment firm Highmount Capital.
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