McKinney’s McKnight family together have more than 35 million followers on their various social media. Their ability to connect has translated into products such as Mom Mindy’s Hairitage line sold at Walmart, CVS, Kroger and now H-E-B.
has been a top independent brand at Walmart, exclusive for four years, and now is also sold at CVS, Kroger and H-E-B. Walmart sells the full line which includes Hairitage tools and bath and body products.Mindy McKnight, 45, is CEO of their M-Star Media business and her husband Shaun McKnight, 49, is president and chief operating officer and joined the business in 2012. M-Star’s five YouTube channels collectively have 17 million followers. She’s one of YouTube’s top moms and the No.
“Mindy has so much credibility in hair and is bringing products to the market that people need and that are going to work,” said Jessica Vaccaro, senior brand marketing director at Maesa. “It’s not just doing the heavy lifting in the marketing of the product. She’s involved in the actual development like the colors the touch of the bottle, the shape of the bottle, the formulas.”“Measa is helping me fulfill my vision for the brand,” McKnight said. She met for an interview at her home in McKinney.