The Weather Channel’s parent company has a new AI tool to make hyperlocal weather videos

Generative AI could be coming to your local TV station as The Weather Company, aka the people that run The Weather Channel, is bringing AI tools to make weather videos. The Weather Company announced ReelSphere on Thursday, a video creation tool for broadcasters and other customers that automatically adds captions, graphics, and hyperlocal weather information overlays to video weather reports. ReelSphere even lets users add an AI voice that can sound like a local meteorologist.

Max is the platform that helps create the maps meteorologists point to in front of a green screen. Crucially, if the AI messes up, users can still go into ReelSphere to edit information. The Weather Company’s head of enterprise media and new verticals, Joe Fiveash, tells The Verge in an interview that any script or information ReelSphere uses will still be written by humans.

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