Dbrand’s brash social media schtick just cost the company $10,000

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Dbrand, the company that makes phone skins and cases, has apologized to a customer after it made a racist comment about their last name.

Dbrand, the phone case company known for its sassy attitude toward users and tech companies, gave $10,000 to a customer as an apology after it made a racist comment about their last name. On Tuesday, Dbrand reposted a complaint from a customer, Bhuwan Chitransh, who said that the skin they purchased for their MacBook changed color after just two months. Dbrand replied with a crude message that rhymed the customer’s name with “rash.

“Won’t be working with dbrand until that original tweet is deleted, at least,” Brownlee said. “You’re allowed to make shitty jokes, but the internet has made it pretty clear what it think about this one, and the harm from it is unnecessary.” Dbrand deleted the post hours later, acknowledging that it “created a platform for hateful discourse.” Brownlee, who has worked with Dbrand on a line of icon-filled device skins, said it was “good to have you back” after the company deleted its post.

 

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