But the promotional video for "Champ Champ Rose" turned out to be a very elaborate April Fool's day joke.
And on Monday he introduced us to "Champ Champ Rosé" with a promotional video starring and narrated by the UFC star. And any fans getting excited by McGregor's latest venture were left disappointed when the video cut to Crumlin man holding a bottle of whiskey and admitting it was all a big joke. The sweet snap is the first image Dee has shared of her and partner Conor's daughter Croia who was born in January.