FuboTV raised prices after 'severely' underpricing its service, and has a plan to dominate the digital TV industry

FuboTV recently increased its base price to $55 a month, making it the most expensive vMVPD.

"The reality is, who needs a customer that doesn't make you any money?" Gandler told Business Insider. Other vMVPDs have been increasing their prices. Hulu with Live TV raised its monthly cost to $44.99 from $39.99 in February, and DirecTV Now bumped its monthly price to $50 from $40.with subscriber growth stalling while they try to get to profitability.

Gandler said he's not interested in fast subscriber growth but building the best technology so FuboTV will prevail as more pay-TV subscribers shift to vMVPDs. He predicts that there will be an"exponential" shift from cable subscribers to online streamers during the next US recession.

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