The Southern African Market Research Industry Gathers Once Again for the Annual SAMRA Conference.

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After a five-year break prompted by the pandemic, the Annual SAMRA Conference is back in action!

This year’s theme, #PeoplePlanetProfit highlights, that what we do today, influences tomorrow. The theme for this year encapsulates the essence of our collective mission as market researchers: to take accountability for our actions in creating and sustaining a practice that is innovative while also maintaining a sustainable future for all.

This year’s line-up of speakers and papers presents a unique blend, harmonising traditional perspectives with futuristic visions. With a delicate equilibrium in mind, this balance is poised to navigate the evolving landscape of digitalisation, innovation, and foundational principles in market research, all while prioritising the human element. In addition to these speakers, industry experts will host insightful workshops and presentations.

SAMRA would like to extend our conference invitations to all analytics, data technology and brand teams to join us where the latest thinking and industry trends will be showcased. In addition, we will host 2 workshops and various guest speakers who have made headlines in the market research space. We have opened up limited sponsorship opportunities which can be taken up by any organisation that would like to connect with our members.

 

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