Taylor Swift performs onstage during"Taylor Swift | The Eras Tour" at Allianz Parque on Nov. 24, 2023 in Sao Paulo, Brazil.dress, posing in a “Not A Lot Going On At the Moment” t-shirt — are stamped onto an Amazon page for a 24-piece cupcake-topper set. “Our Singer cake decorations are made of high-quality food-grade cardstock,” reads the description. “Can be applied safely!” The $12.
Reps for Swift and her label, Republic Records, didn’t respond to requests to comment for this story as they prepare to release her new album,on April 19. But music merch companies have been battling this kind ofonline bootlegging for years, and they say the problem is getting worse.
The Swift-branded knock-off products on Amazon — clearly different than those sold on her official store — include pillows, socks, pantyhose and keychains. A 14-piece friendship bracelet set, sold for $12.98 from GOIPKO, lists several of her albums and “I ❤️ TS”; a “Tay Tay Cheerleader Costume” for women, priced at $32.99 from Mokkin, bears the initials “TS.” A knit hat with the Nirvana logo , sold by a China-based company, goes for $9.
Retail apparel bootlegging — as opposed to the separate problem of unauthorized t-shirts sold in concert parking lots — has increased over the last 15 years, Jampol says. During that period, three-dimensional printers have become more sophisticated and enabled the print-on-demand industry.