Reed Hastings shares the 3-word tactic that helped make Netflix a $240 billion company—it's called 'farming for dissent'

Netflix founder and Co-CEO Reed Hastings speaks during the New York Times DealBook Summit in the Appel Room at the Jazz At Lincoln Center on November 30, 2022 in New York City.entrepreneur Tim Ferriss' podcast, "The Tim Ferriss Show." Hastings even has a simple, three-word term for the practice: "Farming for dissent."

"Because it's difficult, emotionally, in most companies to disagree with your manager, we call it farming for dissent," he added. "We have managers do things like : 'What are three things you would do differently if you were in my job?'" "We didn't do much farming for dissent in those days," said Hastings. "I was messianic, convinced this is the right move ... and, it turned out that lots of people had severe doubts, but they didn't know the other executives had doubts."

"We make everyone , 10 to -10, whether they think it's a smart idea," Hastings said. "If we had done that at the time , we would've seen tons of -7, -6, -8, and that would've been shocking."

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