Embracer's CEO says 'I'm sure I deserve a lot of criticism' as he reflects on a company split three ways—but maintains that every 'key entrepreneur and CEO' believed in its 'mission'

  • 📰 pcgamer
  • ⏱ Reading Time:
  • 52 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 24%
  • Publisher: 67%

Business News News

Business Business Latest News,Business Business Headlines

Harvey's history with games started when he first begged his parents for a World of Warcraft subscription aged 12, though he's since been cursed with Final Fantasy 14-brain and a huge crush on G'raha Tia.

If you've not been following the journey of Embracer, let me speedrun an explanation real quick: Over the course of seven years, Embracer. Embracer will break off into Asmodee Corp, Coffee Stain & Friends, and Middle-Earth Enterprises & Friends. This is something Embracer CEO Lars Wingefors called"the start of a new chapter". Going forward, he'll be a shareholder in all three companies.

While he's"sure I deserve a lot of criticism" and that he"could take a lot of that blame myself", Wingefors sees the aforementioned split as a way to continue the core vision of the company known as Embracer. As for the oft-criticised spending spree:"When we were at the peak of 2020, 2021, we made all those decisions to acquire or organically set up or invest … I firmly believed in that. The outcome, because it takes a number of years to make games, is different and it's painful and we need to adapt to it."Sign up to get the best content of the week, and great gaming deals, as picked by the editors.

Harvey's history with games started when he first begged his parents for a World of Warcraft subscription aged 12, though he's since been cursed with Final Fantasy 14-brain and a huge crush on G'raha Tia. He made his start as a freelancer, writing for websites like Techradar, The Escapist, Dicebreaker, The Gamer, Into the Spine—and of course, PC Gamer.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 38. in BUSİNESS

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Embracer splits into three companies following mass layoffs and canceled gamesFollowing a restructuring that cost over 1,300 jobs, Embracer Group is splitting into three companies to operate different strategies.
Source: TrueAchievement - 🏆 31. / 68 Read more »

Embracer announces plan to split into three companies, including 'Middle-earth Enterprises and Friends'Tom is Eurogamer's Editor-in-Chief. He writes lots of news, some of the puns and makes sure we put the accent on Pokémon. Tom joined Eurogamer in 2010 following a stint running a Nintendo fansite, and still owns two GameCubes. He also still plays Pokémon Go every day.
Source: eurogamer - 🏆 68. / 61 Read more »

Saber Interactive boss defends Embracer's acquisition strategy after 'bittersweet' splitEd has an interest in streaming, people and communities, and giving a voice to marginalised people.
Source: eurogamer - 🏆 68. / 61 Read more »