Spirit Airlines shows improvements, but still finishes last in travel industry customer satisfaction study

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Discount carriers Spirit and Frontier upped their games in terms of serving their customers, but remained on the bottom of an annual customer satisfaction survey for 2023-24.

A Spirit Airlines plane takes off within view from the balcony in the support center office building at the new Spirit Airlines Central Campus in Dania Beach on Thursday, April 18, 2024. The campus spans more than 11 acres and features four buildings, including a support center with offices, an amenity building, a new crew training facility built for hands-on experience in flight simulators, and a corporate housing facility.

For the survey, travelers graded the airlines on multiple service metrics, including baggage handling, boarding process, call centers, cleanliness of airplane cabins and lavatories, food quality .The percentage of people surveyed who said they complained declined year-over-year, with 26% of the business travel respondents saying they filed a complaint in 2024 versus 48% in 2023. Of the leisure travelers surveyed, only 13% said they complained versus 17% last year.

Asked for more detail, a CFI spokeswoman said the three airlines “showed improved scores this year on flight experience metrics such as check-in/boarding, in-flight service, travel planning, and staff.”

 

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