Volkswagen has reinforced its ambition to enlarge its share of the Chinese car market by unveiling a new concept SUV model called the ID. CODE, set for a world premier at the Auto China 2024 motoring show in Beijing later this month.
The exterior serves as a projection surface for AI-assisted light and display systems while the car itself is capable of level-four autonomous driving. According to VW, the ID. CODE forms part of its ‘in China, for China’ business strategy: a plan to tap further into the world’s largest auto market by designing and building cars bespoke to the country’s demands.
‘The ID. CODE gives a first preview of the future of VW in China: with a new design, a new technology standard and a holistic brand experience – specifically oriented to the needs and wishes of our Chinese customers.’Yes. VW has revealed over 30 new models with various powertrains are due for Chinese customers by 2030, 16 of which will be part of the ID. family.