Better Choice Company Announces Notification of

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NEW YORK, April 29, 2024 — Better Choice Company Inc. , a pet health and wellness company, announced today that it received a notice from the NYSE American LLC dated April 24, 2024, notifying the Company that it is no longer in compliance with NYSE American continued listing standards. Specifically, the letter states that the Company is not in compliance with the continued listing standards set forth in Sections 1003 and 1003 of the NYSE American Company Guide .

The Notice has no immediate impact on the listing of the Company’s shares of common stock, par value $0.001 per share , which will continue to be listed and traded on the NYSE American during the Plan period, subject to the Company’s compliance with the other listing requirements of the NYSE American. The Common Stock will continue to trade under the symbol “BTTR”, but will have an added designation of “.BC” to indicate the status of the Common Stock as “below compliance”.

The Company must submit a plan of compliance by May 24, 2024, addressing how it intends to regain compliance with Sections 1003 and of the Company Guide by October 24, 2025. The Company has begun to prepare its Plan for submission to the NYSE American by the May 24, 2024 deadline. If the NYSE American accepts the Company’s plan, the Company will be able to continue its listing during the Plan period and will be subject to continued periodic review by the NYSE American staff.

The Company is committed to undertaking a transaction or transactions in the future to achieve compliance with the NYSE American’s requirements. However, there can be no assurance that the Company will be able to achieve compliance with the NYSE American’s continued listing standards within the required timeframe.Better Choice Company Inc.

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