The year 2023 was the coming out party for artificial intelligence , and it was a raucous celebration, from the
AI isn’t a farce, but it’s also not a magic bullet that can be applied to any and every challenge. Rather than applying the technology generally or haphazardly, companies should purposefully harness their capabilities to specific business objectives. Then, you can identify specific, measurable, achievable, relevant and time-bound goals for your AI initiatives.
By using AI to analyze data and personalize how they interact with customers, brands can deliver better, more personalized experiences than ever before. At the same time, using AI to make work faster and cheaper by automating simple tasks and improving workflows represents a tangible benefit that’s available right now.