Heavy Drinking Young Adults Are Cutting Back, Study Suggests: Here’s How The Alcohol Industry Is Still Cashing In

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Gen Z,Gen Z Drinking,Gen Z Alcohol

Arianna Johnson is a reporter on the Forbes news desk who covers explainers and trends, with a frequent focus on health and science. She joined Forbes in 2022 and works in Texas. Johnson has covered prominent weight loss drugs like Ozempic and Wegovy, the health effects of the artificial sweetener aspartame and the impacts of the Covid vaccines.

Heavy-drinking adults under 30 are consuming less alcohol compared to before the COVID-19 pandemic, a new study suggests, adding to evidence that found Gen Z’s drinking habits have impacted alcohol brands, causing some to shift into no- and low-alcoholic drinks.Researchers from Carnegie Mellon University followed 234 heavy-drinking young adults between the ages of 21 to 29 from February 2018 to March 2022 to determine how the COVID-19 pandemic affected their drinking habits.

The researchers also found decreases in alcohol-related problems and negative behaviors, but there were no significant changes in participants using alcohol as a coping mechanism throughout the study period.

 

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