Beatrice PetersonAhead of the upcoming election in November, the popular ride-sharing service Lyft announced a partnership that its CEO said he hopes continues the company's mission to bring more people -- especially younger voters -- to the polls.
That includes a partnership between Lyft and Levi Strauss & Co., Showtime and MTV to launch a new non-partisan initiative to increase voting among community college students. "If you start voting when you're young, it becomes part of your life. It's a habit to build," Risher said. For Lyft, focusing on voting access has been a decadelong effort, Risher said. Back in 2014, the ride-share company began focusing on voting access to the polls, which it says has helped more than 3 million people vote over the past decade.
National Director of the NAACP Youth & College Division Wisdom Cole said in a statement to ABC News that "it is crucial that college students have access to the tools they need to bring their power to the polls."