Apple’s earnings show that, yeah, it’s really time for some new iPads

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Apple’s Q2 2024 earnings show a drop in revenue for iPhone and iPad, but the company’s services business picked up the slack for a period of slow hardware sales.

Less than a week ahead of its much-anticipated iPad hardware event, Apple shared its Q2 2024 earnings today, and the numbers paint a predictable picture for the increasingly dated tablet line. iPad revenue fell substantially yet again amid the longest-ever wait for new models — something Apple is days away from finally rectifying. At the same time, iPhone sales tapered off a bit , while the company’s services business remains the star of the show.

Maybe he’ll have more to share on the earnings call. This is the last earnings report before Apple’s WWDC conference in June; that’s where the company will reveal its approach to bringing generative AI software features to iOS, macOS, iPadOS, and its other platforms. Apple is said to be exploring potential partnerships with Google and OpenAI.

 

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