In his remarks, Cook told listeners that the company is bullish about the opportunities generative AI has to offer and that it is making significant investments in the technology.
Ahead of the call, Apple reported better than anticipated earnings and revenue, though iPhone sales fell about 10% year-over-year. Wall Street is waiting on tenterhooks for Apple's generative AI announcements. The company hasn't debuted any generative AI products since the technology exploded in popularity in late-2022.
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