Interestingly, Adenuga’s passion for growth is not limited to the entertainment industry, but cuts across all sectors of the Nigerian economy, ranging from business to culture, tourism and sports.
The comedy TV series, which were based on reviving morals in the Nigerian society had six seasons, before it went off air in 2018. But while it lasted, the hilarious series produced by Tchidi Chikere which starred some of Nollywood greats, including legendary Kanayo O. Kanayo, who played the lead role from whom it derived the name Professor Johnbull was one out of several other landmark programmes which were sponsored by Adenuga’s Globacom to boost the entertainment sector.
Apart from sponsorships, Adenuga also has personal relationships with some of the entertainers. At various times, his favourite comedians like Godons Basketmouth and Bovi, who have been ambassadors for the Glo brand, had benefited immensely from their personal relationships with the man with a large heart.
It’s on record that the least paid Glo ambassador smiles home with at least N10 million per year depending on their level of stardom. But the highest-paid ambassador was P-Square group, which, at the height of its fame, was reportedly paid over N200 million with Peter also getting a 2015 G-Wagon, while Paul got a Range Rover as part of the deal.