BMW and Volkswagen are relying on both Amazon and Microsoft, and it's proof that the cloud market is more complicated than you think

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Recently Microsoft partnered with BMW and Amazon Web Services partnered with Volkswagen. Both are working on clouds for automotive manufacturing.

have partnered with automotive companies in the past, although those deals were more focused on connected car services like mapping or roadside assistance. These new announcements are more focused on manufacturing — a field that experts say is a big opportunity for the cloud providers.

"It's really interesting to see all the big automotive providers heading in this direction, and all the cloud providers have compelling offerings to give them," Paul Miller, senior analyst at Forrester, told Business Insider."We are seeing adoption across the board." It's also a sign that the cloud market is starting to mature because their products are starting to become more industry-specific, says Ed Anderson, research vice president and distinguished analyst at Gartner.

"It's the combination of: how do you instrument, automate and manage and build automation and intelligence into your thought processes and connect to cloud," Anderson told Business Insider."That's what I thought was interesting."Both analysts note that these announcements also point to more companies using multiple clouds.

 

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