in at least some areas of their business." Although companies are noticing immediate differences, they struggle to measure ROI. However, setting parameters to measure the effectiveness of AI investments is feasible. As technology continues to evolve, the role of AI in business operations becomes increasingly prominent.
Industries across retail, fitness, healthcare and more are investing in AI for various purposes. Retailers use AI for efficient customer service with self-service portals and virtual assistants. Gyms leverage AI to handle sign-ups, automate scheduling and collect feedback.
Rather than falling for flashy technologies, prioritize AI solutions that directly contribute to operational efficiency and business growth. Conduct thorough app rationalization, evaluating each application in an organization's portfolio to assess its value, redundancy, performance and alignment with business goals—exercises to identify areas where AI can streamline workflows and enhance productivity.as the primary customer service channel for almost a quarter of organizations by 2027.