Global brands and talent will be able to use Ethernity’s technology to store their IP on-chain and engage with their fans through next-generation content and experiences
Ethernity, the renowned platform for authenticated and licensed NFTs with icons like Lionel Messi and Shaquille O’Neal, announces its groundbreaking evolution into a pioneering Layer 2 solution on the Ethereum blockchain. This evolution is poised to transform the web3 entertainment landscape, directly addressing the challenges faced by major brands like Amazon, Marvel, and Warner Brothers in embracing blockchain technology.
Ethernity’s interactions with global entertainment brands uncovered significant barriers to their adoption of web3, ultimately inspiring the development of the Ethernity Chain.
“Our goal is to revolutionize how entertainment brands engage with their audiences through web3 technologies,” said Nick Rose Ntertsas, Co-Chief Executive Officer at Ethernity. “By evolving into a Layer 2, we are not only expanding our capabilities but also providing a navigable, sustainable and secure environment for brands to create next-gen entertainment products and fan experiences.
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