The claim is misleading; while the video shows a genuine incident in 2015, during which a car smashed into staff at a car dealership in the Dominican Republic, the man hit was not the CEO of Volvo. The automaker told AFP that the car was not equipped with a pedestrian detection system.The video shows people gathered watching a car initially reversing. Suddenly, the car speeds up and lunges forward, driving into a man in a pink shirt.
“We would like to reiterate that in the depicted incident the XC60 was equipped with City Safety, however, it did not have the Pedestrian Detection functionality – this is sold as a separate package and would have been needed to mitigate or avoid the car colliding with the two men. “Even if the car was equipped with this feature, the heavy acceleration of the driver could have caused the system to be overridden and deactivated; our auto-braking technology is highly advanced and in cases which the car detects that the driver intends to perform the action deliberately, it will deactivate itself.“Volvo Car Malaysia strongly recommends its dealers, partners and customers to never perform tests towards real humans,” it said.
Screenshot comparison of the video in the misleading post and a Google photo of the Volvo dealership