Overwolf Expands In-Game Advertising Empire With NitroPay Acquisition

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Overwolf News

Nitro,Nitropay,Gaming

I'm a British writer who loves indies, reviewing games regardless of platform or budget, with a soft spot for anything retro. I've been on juries for BAFTA and Gamescom.

Overwolf, the tech platform that partners with developers to build, distribute, and monetize in-game apps and mods, has announced the acquisition of ad tech company NitroPay for an undisclosed eight-figure sum, doubling Overwolf’s audience to over 100 million unique monthly players.

The NitroPay deal is the latest of several significant investments Overwolf has made over the last few years, with recent deals focusing on community creators and game server monetization.As part of Overwolf’s latest acquisition, NitroPay will rebrand to Nitro and operate as a new division of Overwolf, alongside CurseForge and Tebex.

 

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