LIVONIA, Mich. — A tiny, low-priced electric car called the Seagull has American automakers and politicians trembling.
“Any car company that’s not paying attention to them as a competitor is going to be lost when they hit their market,” said Sam Fiorani, a vice president at AutoForecast Solutions near Philadelphia. “BYD’s entry into the U.S. market isn’t an if. It's a when.” Outside of China, EVs are often pricey, aimed at higher-income buyers. But Chinese brands offer affordable options for the masses — just as many governments are encouraging a shift away from gasoline vehicles to fight climate change.Impressive build quality Inside a huge garage near Detroit, a company called Caresoft Global tore apart a Seagull that its China office purchased and shipped to the U.S.
Higher U.S. labor costs are a part of the equation. BYD also can keep costs down because of its battery-making expertise — largely lithium iron phosphate chemistry used in consumer products. The batteries cost less but have lower range than most current lithium-ion batteries.BYD also makes many of its own parts, including electric motors, dashboards, and bodies, using its huge scale — 3 million vehicles sold worldwide last year — for cost savings.
So Detroit needs to quickly re-learn a lot of design and engineering to keep up while shedding practices from a century of building vehicles, Woychowski said. BYD would have to modify its cars to meet U.S. safety standards, which are more stringent than in China. Woychowski says Caresoft hasn't done crash tests, but he estimated that would add a couple thousand dollars to the cost.
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