Ethan Mollick is associate professor of management at The Wharton School of the University of Pennsylvania and author of “Co-Intelligence: Living and Working with AI” Most companies do not have an artificial intelligence strategy, yet they are already riddled with the technology. A survey published this month by LinkedIn suggested that three-quarters of white-collar workers have used AI for work, and four-fifths of them have done so from their own accounts and devices.
Our research shows that people “fall asleep at the wheel” when faced with “good-enough” AI content. They become less critical, and less likely to fact-check or thoroughly edit the AI’s output. This can lead to the propagation of errors, misinformation or superficial analysis. As AI-generated content becomes more prevalent, organisations therefore risk a gradual erosion of the depth and quality of their collective work product.