AI is already changing management — companies must decide how

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Human intelligence shaped organisations but it is no longer the only form at work

Ethan Mollick is associate professor of management at The Wharton School of the University of Pennsylvania and author of “Co-Intelligence: Living and Working with AI” Most companies do not have an artificial intelligence strategy, yet they are already riddled with the technology. A survey published this month by LinkedIn suggested that three-quarters of white-collar workers have used AI for work, and four-fifths of them have done so from their own accounts and devices.

Our research shows that people “fall asleep at the wheel” when faced with “good-enough” AI content. They become less critical, and less likely to fact-check or thoroughly edit the AI’s output. This can lead to the propagation of errors, misinformation or superficial analysis. As AI-generated content becomes more prevalent, organisations therefore risk a gradual erosion of the depth and quality of their collective work product.

 

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