The firm said 618 pre-sales on JD and Tmall started on May 20, with a three to six percentage point increase in discounts on the iPhone 15 series compared to the 14 series last year.
"Tmall and JD both offer similar discounts for iPhone 15P/PM, but Tmall discounts are more aggressive than JD on 15/15+," said Jefferies. Jefferies believes Apple needs to aggressively defend its market share. Analysts noted that Android and Huawei flagship models have some promotions, but discounts are limited, indicating healthy demand.Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors.
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