Buying London is grotesque TV – but it shows the capital’s property market for what it is

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Netflix’s distasteful ‘reality’ series holds up a gilded mirror to the people making the city harder for the rest of us to live in, says journalist Elle Hunt

Netflix’s distasteful ‘reality’ series holds up a gilded mirror to the people making the city harder for the rest of us to live in, seven years ago, I used to enjoy stopping outside estate agents’ offices and browsing the listings in the window. Though they were almost always ludicrously out of reach, there was idle pleasure to be had in seeing what you could get for £5m v £10m, and debating with yourself the merits of a home spa v home cinema.

Having sold more than £5bn in property to the rich and famous, and always hungry for more, Daggers – or Mr Prime, as he calls himself – frequently compares himself to his fellow “super agent”, Daniel Craig. In fact, he is an eerily even split between David Brent and Kendall Roy. While I can’t recommend Buying London, it is a combination that must be seen to be believed.

Daggers has also hedged his bets by employing, alongside his many modelesque, brutally ambitious lady agents, Oli: a self-described “posho” with connections in high society and a “huge amount of suits”.

 

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