White House pushes tech industry to shut down market for sexually abusive AI deepfakes

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President Joe Biden’s administration is pushing the tech industry and financial institutions to shut down a growing market of abusive sexual images made with artificial intelligence technology.

Arati Prabhakar, left photo, Director of the White House Office of Science and Technology Policy, and Jennifer Klein, Director of the White House Gender Policy Council, are shown in 2023 file photos. Klein and Prabhakar are co-authors of a Thursday announcement calling on the tech industry and financial institutions to commit to new measures to curb the creation of AI-generated nonconsensual sexual imagery.

She described to The Associated Press a “phenomenal acceleration” of nonconsensual imagery fueled by AI tools and largely targeting women and girls in a way that can upend their lives. The private sector should step up to “disrupt the monetization” of image-based sexual abuse, restricting payment access particularly to sites that advertise explicit images of minors, the administration said.

Cloud service providers and mobile app stores could also “curb web services and mobile applications that are marketed for the purpose of creating or altering sexual images without individuals’ consent," the document says. But Biden also said the administration's AI safeguards would need to be supported by legislation. A bipartisan group of U.S. senators is now pushing Congress to spend at least $32 billion over the next three years to developEncouraging companies to step up and make voluntary commitments “doesn’t change the underlying need for Congress to take action here,” said Jennifer Klein, director of the White House Gender Policy Council.

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