How Donald Trump’s financial future became tied to his ‘worthless’ company

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Donald Trump has treated it as a sideshow, but a big portion of his wealth depends on its success.

At Mar-a-Lago on a Wednesday evening last month, Donald Trump mingled with partygoers, greeting his supporters and making small talk. Country star Lee Greenwood sang “God Bless the USA,” and the former president’s oldest son, Donald Jr., gave a speech.

, was entangled in a Securities and Exchange Commission inquiry and an insider trading investigation. It has no products beyond Truth Social, which has a small audience and generated $US770,000 in revenue in the first three months of the year while losing $US328 million. Still, it has a market valuation greater than $US7 billion.

Truth Social has a small audience and generated $US770,000 in revenue in the first three months of the year while losing $US328 million.In February 2021, Trump signed a deal with the duo to start Trump Media. He received a 90 per cent stake in the venture and the title of CEO. All he had to do was give it his name.

Moss and Litinsky brought Trump in for meetings to sign off on a merger. In February 2021, Orlando arrived at Mar-a-Lago to speak with the former president. Trump had been playing golf with Jack Nicklaus, the golfing champion, company records show. On the other end was Miller, who ran Gettr. Miller again wanted Trump to join his app, Litinsky testified in April. Trump seemed undecided about what to do and summoned Litinsky to his Mar-a-Lago office, asking him to pitch the rationale for the merger with Digital World. Litinsky said he was worried the former president would abandon the deal.

With the deal hanging in the balance, Trump moved to strengthen his hold over Trump Media. In late 2021 and early 2022, he asked Litinsky to give company shares to his wife, Melania, according to court records and a person with knowledge of the matter.

 

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