Labour's 'smoked salmon offensive' that resulted in business endorsements

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ITV News' Deputy Political Editor Anushka Asthana explains what's behind a letter supporting Labour signed by over 120 business leaders.

When Rachel Reeves gives her first speech of the election campaign today, there will not be any new announcements.

The second was to try to turn the party's reputation around for economic competence with her fiscal rules .Starmer asks voters to trust him to end 'Tory chaos' and protect UK security Sources argue leaders are less and less willing to wade into the increasingly controversial political waters as they desperately try to protect their brands.

It began in earnest in the autumn of 2022, when Jonathan Reynolds became shadow business secretary, with a background of reaching out to those in the financial sector who haven't historically tended to back Labour.In a matter of months, led by the then new director of external affairs Alakeson - Keir Starmer, Reeves and Reynolds met the leaders of almost all the FTS250. Given the diary preference of opting for breakfast - this became known as the smoked salmon offensive.

At another event at the Bank of England with dozens of economists, only one raised their hand to expect a Tory victory.When I interviewed Reeves last year in Liverpool, the place was packed with business figures with a big waiting list for the party's business programme. A business conference at the Oval cricket ground that was the culmination of six months work was totally overshadowed by questions about the £28bn.

 

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