Chipotle CEO discusses viral TikTok trend, company's first-ever stock split

  • 📰 NBCNewYork
  • ⏱ Reading Time:
  • 66 sec. here
  • 3 min. at publisher
  • 📊 Quality Score:
  • News: 30%
  • Publisher: 63%

News News

Business Business Latest News,Business Business Headlines

In a Wednesday interview with CNBC’s Jim Cramer, Chipotle CEO Brian Niccol addressed a recent TikTok trend that claims the company is skimping on…

In a Wednesday interview with CNBC's Jim Cramer, Chipotle CEO Brian Niccol addressed a recent TikTok trend that claims the fast food chain is skimping on portion sizes.

To Niccol, the trend — which involves some users on Tiktok filming Chipotle workers as they get orders ready in order to receive more toppings — is"a little rude to our team members." Niccol also said employees are excited about thee 50-for-1 stock split, adding that longtime workers have been able to purchase homes with their investments.Dubbed the"Chipotle phone method," the trend involves some users on Tiktok filming Chipotle workers as they get orders ready in order to receive more toppings.

"The whole thing is kind of crazy to me," Niccol said."It actually, kind of, really bums me out when people, frankly, do this videoing thing...It's a little rude to our team members, and, you know, our team members, their desire is to give our customer a great experience." Chipotle wants to give customers what they want, Niccol said, be it extra-large meals, or ones that adhere to diets like vegetarian or keto. But he put to bed the idea that Chipotle would ever implement an all-you-can-eat option like other food chains, saying,"We're not going all you can eat, we are going great ingredients, great culinary, great bowls."management wanted to make shares more accessible to employees and increase liquidity for investors.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 270. in BUSİNESS

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Chipotle CEO discusses viral TikTok trend, company's first-ever stock splitIn a Wednesday interview with CNBC’s Jim Cramer, Chipotle CEO Brian Niccol addressed a recent TikTok trend that claims the company is skimping on…
Source: nbcchicago - 🏆 545. / 51 Read more »

Chipotle portions haven’t shrunk, company says after TikTok backlashThe Mexican fast-casual chain has responded to criticism that it is scaling down its portions by assuring customers that nothing has changed.
Source: washingtonpost - 🏆 95. / 72 Read more »