On Thursday before market open, shares jumped more than 14% as CEO Mary Dillon called Q1 a "a solid start to the year." Its efforts to improve its digital business, the store experience, and loyalty and brand building seem to showing early signs of promise.
The company opened 4 new stores in the quarter and closed 37. It remodeled or relocated 16 stores and updated 13 stores to the current design standards. He expects it will allow the company to gain more consumer insights. Just 20% of Foot Locker's transactions happen through its loyalty program, compared to 60-80% for the retail industry.
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