As we come to the end of Mental Health Awareness Month, the music community would be remiss to not critically examine the mental health of the most vulnerable among us — specifically, the child and youth labor that represents a significant portion of our market share, revenues, and slots on the new artist charts.
The entertainment industry, and specifically the music industry, needs to enact deep systemic, policy-driven changes, ones that introduce the presence of mental health therapists in virtually all situations and venues encountered by new artists. Shadows, if you will, that protect the artist, thereby indirectly protecting the asset the label has so dearly invested in: the artist themselves.
Some forward-thinking industry players are already part of that change. Nettwerk Music Group builds “wellness budgets” into their artist deals. Limited Edition Music Publishing, a new independent publisher, is doing the same. There are also non-profits including MusiCares, Sweet Relief and Backline that offer valuable assistance. But the list of agencies, labels, and publishers giving only lip service during Mental Health Awareness Month is pathetically long.
Artists are our livelihood. Artists are our passion. We as an industry need to do better, proactively protectingthem at all costs from predatory, dehumanizing behavior that relegates them the status of a disposable widget . To be sure: artists will be dropped, singles won’t be worked, and albums will be shelved — that’s business — but how the artist is treated when these events occur can make all the difference in their lives going forward.
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