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The new holiday business adding to farm diversification at Shropshire home

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A Ludlow woman has launched a ‘net zero’ walking holiday business as part of a farm diversification programme.

Arabella Salwey will be hosting guests at her historic home – Salwey Lodge – providing bespoke intineries of walking and activities.

“I am looking to make the holiday a net zero experience and it is part of the diversification of my husband’s farming business. “With the publicity on Shropshire – having been named as a top 10 destination by ABTA – it seems a perfect time to launch, especially as I am studying towards a post graduate degree in environment and sustainability so I look forward to the two coming together.”“The eight week training was broad-reaching and extremely helpful, as was the network of other start ups I was introduced to. The one-to-one follow-ups have been hugely helpful in focussing more on where I need more guidance.

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