KHIVA: A holistic approach that prioritises sustainability, resilience and equity is needed to capture the growing and significant Muslim tourist market, says Datuk Roslan Abdul Rahman.
Roslan led the Ministry's delegation to the organised by the Organisation of Islamic Cooperation , held from May 31 to June 2, 2024, in Khiva, Uzbekistan.In this regard, he said that Malaysia has developed the National Tourism Policy He added that Malaysia has identified the Muslim Friendly Tourism and Hospitality segment as one of the crucial drivers of economic progress that could be further explored."In 2023, Malaysia received over 4.5 million Muslim international arrivals and retained its top position as the premier destination for Muslim travellers.
"According to the latest data recorded, a total of 5.8 million tourist arrivals were identified in the first quarter of 2024, an increase of 32.5% compared to the first quarter of 2023", said Roslan.