The Veggie Dog King Is Taking on the Seafood Industry, One Frozen 'Tuna' Roll at a Time

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Konscious Foods' plant-based sushi rolls and onigiri can be stored in the freezer—and maybe are revolutionizing the vegan grocery aisle in the process.

The founder of Yves Veggie Cuisine and Gardein is back with a new mission: creating faux seafood even a carnivore will love., but perhaps they should—because everyone in this country should know that we are the homeland of the veggie dog.

and poke products on the market. And it’s an indisputably different way to serve poke or sushi in general. But they’re also really, convincingly tasty and textured; when competitors eventually enter the arena, it’s hard to see how Konscious’s plant-based rainbow rolls won’t prove themselves to be the best, too.

The offerings from Konscious will, the Potvins hope, make it an easy option to choose. While the company’s product line features vegetable-centric

 

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