Meet the 'Super Streamers' that could jolt the film and TV industry

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Asian American Heritage Month,Streaming Media,Hollywood

American media companies are missing out on billions of dollars in revenue.

Share on email American media companies are missing out on billions of dollars in revenue a year by neglecting to focus more onTheir shows and films are fighting for attention against one another — and against platforms like YouTube, TikTok and Instagram, which have a nearly unlimited supply of creators and viewers.These "super streamers," as Nielsen calls them, spend 45.4% of their TV time on platforms like YouTube, Hulu, Netflix and Amazon.

"More than 80% of Hollywood executives surveyed by McKinsey agreed that increasing on-screen representation of Asian Americans could lead to Asian American households spending more on film and TV., the value of additional spending by AAPI communities could rise to $4 billion to $8 billion a year by 2060.Those numbers could underestimate the true impact because Asian communities aren't the only audiences interested in Asian American content.

 

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