, is making a push into the Latin music market by signing four promising Puerto Rican artists: Jeyyff, Midnvght, DimeWest and El Blxnco, the company tellsThe signings of the four artists — part of a joint venture with Puerto Rican record label Virolgue — represents Cash Money’s strategy to reach new audiences and “create groundbreaking music that transcends boundaries and fosters unity in diversity,” according to a press release.
Jeyyff, whose real name is Jesús Figueroa, shared his enthusiasm about joining the label in a statement. “Signing with Cash Money Records is like stepping onto a global stage,” says the singer, who was recently featured on the track “Háblate Claro 2.0.” He added that he sees his signing as a chance to “make history, one verse at a time.”