The exec behind Amazon Web Services' fastest-growing product of all time says that it 'feels great' to be taking on Oracle head-to-head in the database market

can attest, there's no question that the online retailer tends to win whenever it enters a new market — often taking out the incumbents as it does so.

The homegrown databases were inspired when we"melted down, running on big Oracle boxes and we have grown 10x since then. We had problems scaling our relational database," Saha said.So Saha's team created a new database, designed for the cloud, able to expand to suit Amazon's growing, enormous needs, across the nearly limitless number of servers offered by the cloud. Like Dynamo, it was also built to become a cloud service Amazon could then resell.

To be sure, Aurora is not Amazon's first or only database, and not all of them fall under Saha. The older Dynamo, for instance, is a different type of database, known as NoSQL, and not under him. Neither is Redshift, which is a data warehouse, meaning it collects large amounts of data to be used for business analysis. Aurora is a relational database, similar to Oracle's flagship product, and is typically used for transactions like tracking inventory, or logging product sales.

This a promoted ad and should be disclosed as such Twitter needs to do something about this.

Hey we'd love to read this article, but we already have too many subscriptions. How about you let people pay to read individual articles when they can't subscribe? It's not that difficult and readers will love it.

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

The CEO of DigitalOcean explains how its 'cult following' helped it grow a $225 million business even under the shadow of Amazon Web ServicesMark Templeton, CEO of Amazon Web Services rival DigitalOcean, came to the company after 20 years at Citrix. Now, he's going after developers.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Oracle and IBM are officially out of the race for a key $10 billion defense cloud contract as Amazon and Microsoft move aheadThe Department of Defense confirms that Amazon and Microsoft are the only two companies left in contention for the $10 billion JEDI cloud contract. I mean can you blame 'em
Source: BusinessInsider - 🏆 729. / 51 Read more »

Blockchain’s Billion Dollar BabiesAmazon Web Services offers blockchain tools to help companies that want to use distributed ledger technology but don’t want to develop it themselves, landing the online retail giant on this year's Blockchain50 list See PibeGeek
Source: Forbes - 🏆 394. / 53 Read more »

How Much Streaming Can We Take? New Data Sheds Light On The OTT RevolutionMore than half of all American adults are consuming OTT content from services like Netlfix, Amazon Prime, Hulu and now Apple, either to supplement or completely replace legacy cable and broadcast The cable companies never got creative in their pricing and it has always felt like greed ruled their bundling decisions. I could subscribe to nearly every service available for less than the price of ‘extended basic’. this is one of the most unsuccessful products of all time (I mean SmartTV)
Source: Forbes - 🏆 394. / 53 Read more »