BMG to Make Major Investment in Frontline Releases Under Jon Loba

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BMG will make a major investment in frontline releases under Jon Loba, who has expanded his role to president of frontline recordings, The Americas.

L to R : JoJamie Hahr, Jon Loba, Dan Gill, Tim Reid L to R : Cyndi Lynott, Shane Cosme, Sean Heydorn, Jecoure Lamothe, Zarah OrtizFollowing the example of its bustling Nashville division, BMG is moving headfirst into its focus as a frontline label and investing heavily in developing U.S. acts.from president of BMG Nashville to president of frontline recordings at BMG North America, he now expands his reach to president of frontline recordings, The Americas, to include Brazil under his watch.

Running BMG Nashville has taught Loba that “the icons come from fringes” and copycats need not apply. “We want to be a home for artists that maybe don’t easily find a home elsewhere or that others don’t immediately see the value in,” he says. “We want to be home for a different perspective, a different voice.”

 

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