In Technavio’s latest market research report, there are several key players involved with contributing to the rise of horse and sports betting by 2028. This includes bet365 Group Ltd., which recently entered a partnership with BetMakers Technology Group Ltd. toThe United States, U.K., Italy, China, and Germany are all key countries expected to contribute toward this accelerated growth.
Undoubtedly, the biggest asset driving horse and sports betting market growth in the next five years is the expansion of digital online betting platforms. The availability and convenience of smartphones and various legal sportsbook operators that offer horse and sports betting market options are widespread. Numerous horse racing events are held both domestically and internationally each day.
Volumetric data and real-time analytics allow bettors to leverage predictive technology to increase their chances of winning. With a variety of horse betting markets, including outright win, place, show, exacta, and trifecta, plus popular bet types like straight bets, parlays, and exotics, there’s a number of ways to place wagers on the horse and sports betting market.
As long as online operators continue to leverage the expansion of the digitalization era, combined with popular retail outlets such as Flutter Entertainment and licensed casinos, the estimated $221.4 million growth of the horse and sports betting market by 2028 should prove to be accurate.