CHICAGO â A quiet giant in the music industry has been representing Chicago artists for over 20 years - boosting local musicians to multiple gold and platinum albums. What began as a way to produce gospel albums in the early 2000s has since grown into a music publishing house and creative consulting agency, housing dozens of artists.
Wanting to represent more artists without diluting the gospel arm of the business, the group added three record label imprintsâ enabling them to expand into new genres. 'And artists just started coming to us. They were, you know, excited about the opportunity,' Sullivan said. While signing with a small local, independent may come with smaller advances. It also allows artists to retain more ownership, not just of their image and music, but their money as well.