Complaints are different when customers think a company cares

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When a consumer has a bad experience involving a company's products—be it purchasing a car with a safety defect, becoming the victim of a data breach or having baggage lost by an airline—you might think he or she wouldn't care too much about the business's good intentions.

Complaints are different when customers think a company cares retrieved 12 June 2024 from https://phys.org/news/2024-06-complaints-customers-company.html

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